Posted by Timekeeper on February 27th

Rolex recently lost its lawsuit against eBay regarding the sale of counterfeit knock-off watches on the auction site. A German court ruled in favor of eBay, stating that the site was doing enough to curb the sale of fake Rolexes. This however could be bittersweet for eBay in the longrun, making the site less trustworthy among luxury buyers. However, if we put this in perspective, people shouldn’t and seldom buy expensive watches on eBay anyways… and if you’re buying a “Rolex” on eBay anyway, you’re probably more than aware of its dubious authenticity, and probably couldn’t care less, anyways. Real wristwatch aficionados apparently don’t do eBay.