O.D.M. Reverse Double Digital: Sheer Innovation

The O.D.M. design studio is always pushing the limits on watch design. One of their designers, Michael Young, decided to push some buttons around so that the the watch face houses the controls and the time is dually displayed on the top and bottom of the case sides. What he ended up with is the Reverse Double Digital; a watch that is easy to use from any angle because those tiny buttons are no longer on the sides of the case. The water-resistant watches are made from matte plastic and feature UK designer Michael Young’s signature engraved (along with a serial number) on the back. Various colors are available. $120.


































